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Sound Strategic Research

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Work

Our research is built upon a strategic foundation―from our methodological approach to our analysis to our presentation of results―that enables us to respond effectively to our clients’ objectives and to offer clear insights about both the state of things today and where things are headed in the future.

We work closely with our clients in the development and design of all research projects that we conduct for them.  Our clients are the experts in the subject matter, so we consult with them throughout the research process, as we set objectives for the research, draft the research instruments, identify the most appropriate research methods and target the right populations, and analyze and extract maximum value from the results.

Clients turn to us and return to us for the following:

  • Message development and refinement
  • Brand development and exploration
  • Policy advocacy
  • Ad testing
  • Member engagement and communication
  • Public release surveys

Our Capabilities

We treat each project as unique and choose the best methodology for each of our clients’ needs. We are proud to offer the full spectrum of research services:

Quantitative Methods

  • Telephone surveys
  • Online surveys (including the ability to stream media and other stimuli as well as the ability to include qualitative intercepts to get more detailed responses in key areas)
  • Mall intercepts

Qualitative Methods

  • One-on-one in-depth interviews—in person, online, and by telephone
  • Focus groups—in person, online, and by telephone
  • QualBoards—multi-day, in-depth online qualitative discussions among targeted audiences
  • Moment-to-moment dial testing

Special Analysis Approaches

  • Regression analysis
  • Predictive modeling
  • Segmentation/cluster analysis

Recruiting of Specialized Audiences

We specialize in conducting research among hard-to-reach populations:

  • High school dropouts
  • Migrant workers
  • Fortune 500 chief executive officers
  • US Cabinet officials
  • Think-tank scholars
  • Other professionals in key leadership positions.

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Hart Research
13 Apr
Hart Research
@HartSurveys

One bright spot in the #CNBCAllAmericaSurvey: 52% of homeowners expect the value of their home to increase in the next year, highest recorded since 2017.

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Hart Research
13 Apr
Hart Research
@HartSurveys

Real estate still seen as the best investment (39%) with gold in 2nd place (24%). 14% say crypto is best with ppl under 35 the biggest fans (25%, 2nd only to real estate). #CNBCAllAmericaSurvey

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Hart Research
13 Apr
Hart Research
@HartSurveys

So far Americans mostly aren’t cutting back spending to the extent they did a decade+ ago but grocery cutbacks are on par and credit card use is up. #CNBCAllAmericaSurvey pic.twitter.com/je8E…

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Hart Research
13 Apr
Hart Research
@HartSurveys

Biden catches inflation blame mostly from Republicans, but everyone blames corporate greed. #CNBCAllAmericaSurvey pic.twitter.com/Ekz4…

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Hart Research
13 Apr
Hart Research
@HartSurveys

In our #CNBCAllAmericaSurvey half say Biden’s policies a “major cause” of inflation—not great—but far more blame COVID disruptions & corporations “taking advantage”. pic.twitter.com/cITR…

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CLIENTS

NEWS

WATCH: Jeff Horwitt at the Dole Institute

Hart Research Partner Jeff Horwitt participated in a 2022 national post-election conference for the … [Read More...] about WATCH: Jeff Horwitt at the Dole Institute

Consumer Spending Falls for the 2022 Holiday Season

Consumer spending has fallen this holiday season, with 41% of shoppers saying they plan to spend … [Read More...] about Consumer Spending Falls for the 2022 Holiday Season

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