Our research is built upon a strategic foundation―from our methodological approach to our analysis to our presentation of results―that enables us to respond effectively to our clients’ objectives and to offer clear insights about both the state of things today and where things are headed in the future.
We work closely with our clients in the development and design of all research projects that we conduct for them. Our clients are the experts in the subject matter, so we consult with them throughout the research process, as we set objectives for the research, draft the research instruments, identify the most appropriate research methods and target the right populations, and analyze and extract maximum value from the results.
Clients turn to us and return to us for the following:
- Message development and refinement
- Brand development and exploration
- Policy advocacy
- Ad testing
- Member engagement and communication
- Public release surveys
Our Capabilities
We treat each project as unique and choose the best methodology for each of our clients’ needs. We are proud to offer the full spectrum of research services:
Quantitative Methods
- Telephone surveys
- Online surveys (including the ability to stream media and other stimuli as well as the ability to include qualitative intercepts to get more detailed responses in key areas)
- Mall intercepts
Qualitative Methods
- One-on-one in-depth interviews—in person, online, and by telephone
- Focus groups—in person, online, and by telephone
- Moment-to-moment dial testing
Special Analysis Approaches
- Regression analysis
- Predictive modeling
- Segmentation/cluster analysis
Recruiting of Specialized Audiences
We specialize in conducting research among hard-to-reach populations:
- High school dropouts
- Migrant workers
- Fortune 500 chief executive officers
- US Cabinet officials
- Think-tank scholars
- Other professionals in key leadership positions.