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Message Development

Message Development and Refinement

The themes, language, imagery, proof points, and tone we use to create a message have a profound impact on an audience’s response. Through rigorous message development and testing, we identify the most powerful message frames and the most promising target groups to create effective communications and outreach strategies for our clients.

 

Brand Development and Exploration

In a crowded marketplace, companies and organizations must establish a brand that is authentic, unique, and relevant. We help our clients distinguish their mission, their products/goods, and their services to tell their story in a meaningful and compelling way.

 

Policy Advocacy

A core aspect of our work is helping clients identify and communicate policy goals and objectives to targeted constituencies, often spurring various forms of activism supporting those goals. We have directed hundreds of these types of studies, talking to constituents, policy influencers, and policymakers on topics ranging from environmental protection to child welfare to civil rights.

 

Ad Testing

The best ads make an emotional connection to change attitudes and/or behaviors. We identify which advertisements—including videos, message statements, print materials, and message concepts—elicit the strongest reactions from our clients’ key target audiences.

 

Member Engagement and Communication

Few firms have our experience talking to members and affinity groups about their attitudes and attachment to organizations. We help organizations understand current and prospective members’ priorities, expectations, and satisfaction to better meet their needs and tailor their communications to ensure maximum effectiveness.

 

Public Release Surveys

Hart Research has a well-earned industry-wide reputation for constructing surveys and providing groundbreaking analyses that make news and incite productive discussions. We have conducted research for several media outlets, including for NBC News and The Wall Street Journal since 1989, as well as publicly released projects for CNBC, the MacArthur Foundation, and The Pew Charitable Trusts, to name just a few.

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Hart Research
25 Feb
Hart Research
@HartSurveys

Our new poll with @TheCOVIDCollab @CivicEnterprise @HarvardChanSPH finds bipartisan support for gov't funding for the manufacturing & distribution of at-home rapid antigen tests as part of a strategy to reopen the economy: covidcollaborative.u…

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Hart Research
25 Feb
Hart Research
@HartSurveys

86% of Americans say they would use an at-home rapid antigen test, suggesting that antigen tests could be an important tool to curb the spread of COVID-19, per our new poll with @TheCOVIDCollab @CivicEnterprise @HarvardChanSPH: covidcollaborative.u…

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Hart Research
11 Feb
Hart Research
@HartSurveys

Our new poll for @CNBC finds big support for President @JoeBiden (62% job approval!) and his first-year agenda for the country. Read report from @steveliesman: cnbc.com/2021/02/11/…

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Hart Research
2 Feb
Hart Research
@HartSurveys

Our new poll for @firstfiveyears Fund finds that child care and early learning are both good policy AND good politics. ffyf.org/why-it-matt…

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Hart Research
2 Jan
Hart Research
@HartSurveys

1% of liberals have negative feelings toward Dr. Anthony Fauci, 75% view him positively.

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CLIENTS

NEWS

Key Takeaways from the January 2021 NBC News Survey

President Biden and Vice President Harris begin their administration facing unprecedented … [Read More...] about Key Takeaways from the January 2021 NBC News Survey

100% Hart: A Countdown of Findings from Our 2020 Polling

HART RESEARCH ASSOCIATES has released its countdown of findings from 2020, ranging from 100% of … [Read More...] about 100% Hart: A Countdown of Findings from Our 2020 Polling

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