What We Do

Electoral Campaign Strategy

Political campaigns are our lifeblood. Our history. We’ve got a hardy competitive edge and unmatched energy. We win. We go way beyond the horse race, providing campaigns with actionable strategic guidance on who to reach, how to reach them, and with what message, as well as deep insights into the voters and the underlying dynamics of each race. Our cutting-edge modeling produces accurate voter samples, allowing us to capture changes between election cycles. In addition to working for candidates for public office at all levels, in every state, we conduct research for independent expenditure campaigns, ballot measures, and referenda.

Issue Advocacy

We help our clients fight today’s most important fights, including protecting affordable healthcare, public education, voting rights, the environment, and democracy. We work across the aisle and often partner with Republican firms to tackle bipartisan issues.

Brand Building and Positioning

We understand that brands must be authentic, unique, and relevant. We measure and track current brand image and identity. We help clients determine their brand’s distinguishing characteristics, such as mission, products, and services. We identify standout features and strengths that contribute and enhance brand affinity. We help you tell your story in meaningful and compelling ways that foster loyalty and attract new audiences. We can also assist in monitoring strengths and weaknesses over time.

Messaging and Communications

We have deep experience conducting messaging research about complicated social issues and policies, and we have proven skills in transforming research insights into concrete messaging strategies. We help clients identify and develop compelling narratives to reshape norms, belief systems, and set the foundation for new solutions.

Public Persuasion

Whether it’s the need for seat belts in school buses, increasing the minimum wage, promoting and informing on healthy foods, advocating for national safe kids, or protecting the environment, we know how to develop a winning 360 campaign that has effective paid and earned media components and increases awareness, persuades, and mobilizes. We know how to ferret out the messages that will change minds.

Audience Evaluation and Targeting

Members. Donors. Activists. Consumers. Clients must know their markets, members, donors, activists, supporters, and customers, and we help them have that knowledge. We help clients know their members; understand stakeholders’ priorities and mobilize them for action; increase fundraising; and grow membership or donor bases. We aid in navigating shifting and increasingly complex political landscapes, as well as organizational changes. We help our clients develop authentic and inspiring narratives, as well as how to optimize their basic communications, such as contact frequency, mode, and tone.

National Trends

For more than five decades, we have been at the forefront of monitoring and tracking public opinion on the most pressing issues of the day. We have an in-depth understanding of assessing the general mood and providing insight into the cross currents of opinion among the American populace and key audiences. Tracking changes over time, identifying trends in attitudes, perceptions, and behaviors. We help brands and organizations understand and navigate public opinion in service of their efforts.

“We were so impressed with Hart's work on our first research project that we have immediately returned to work with this team on a new project.”

—Chrissie Juliano, MPP, Executive Director, Big Cities Health Coalition